In less than week, it had doubled user spending, with Clash of Clans players spending $3.9 million per day. On the first day alone, the app was one of the highest grossing on both iOS and Android in 46 countries. In keeping with his words, SuperCell added their own season pass in 2019 called the ‘Gold Pass’. We want to make games that players can enjoy for a long time, and that keep rewarding players for the time they’ve invested.” Speaking in 2012, Louhento said to PocketGamer said: “Updates are a very important part of our strategy. Supercell is still actively updating Clash of Clans to keep gamers interested and gameplay fresh. Supercell has done this without the team size of the most popular studios, with less than 1,000 employees. Three months after launch, it was already the highest grossing game in the United States, and in 2013 it was the most profitable game worldwide.Ĭlash of Clans is one of the few mobile games to surpass 500 million downloads on iOS and Android, while also being one of the few to surpass $1 billion yearly revenue. It took six months, from the original concept, for Supercell to release Clash of Clans on iOS.
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